| Cricket Australia

Nu-Pure announced as Cricket Australia’s Official Water Partner

September 01, 2021

By Cricket Australia

Cricket Australia is proud to welcome Nu-Pure as its Official Water Partner for the next three years and exclusively supply still and sparkling bottled water to the Australian Men’s and Women’s Cricket Teams.

In addition to providing spring water for Cricket Australia’s elite players, the partnership will also include co-branded bottles of water that will be available at leading Australian retailers across the summer of cricket.

Nick Hockley, Cricket Australia’s CEO, is proud to welcome Nu-Pure into the Cricket Australia family.

“We are incredibly excited to have Nu-Pure on-board as our Official Water Partner,” Hockley said.

“In what is set to be a big summer of cricket, Nu-Pure will play an important role in providing water to our elite players and we are excited to establish a strong strategic partnership.”

“Nu-Pure are market leaders for not only providing pristine Australian spring water, but also when it comes to making a difference through their sustainability programs and we are delighted to showcase this through cricket.”

Mark Holmes, Founder & Managing Director of Nu-Pure, said he is excited to forge an iconic Australian partnership.

“Nu-Pure are privileged to supply our incredible Aussie cricketers with our pure spring water. As an 100% Australian-made beverage company, it feels like a natural fit,” Holmes said.  

“We are particularly looking forward to playing a part in the upcoming double Ashes series and providing healthy hydration options during the hot Australian summer. We are excited to build a long-term partnership with Cricket Australia – they truly inspire communities through cricket.”

Fans will also have the chance to win tickets to the Vodafone Ashes Series through purchasing selected marked packs of Nu-Pure bottled water.  

About Nu-Pure

Founded in 2005, Nu-Pure is an Australian beverage company that is committed to sustainable practices. They have pioneered innovative ways to reduce their environmental impact at all stages of the production process.

Nu-Pure bottles are made from 100% recycled plastic, are 100% recyclable after use and have the lowest ratio of package to product. Nu-Pure’s pristine spring water is sourced from specially selected Australian springs and has a natural and nourishing balance of minerals.