Commercial Partners of Cricket Australia
Alinta Energy is the fast-growing Australian energy company and iconic West Australian brand and are proud to become the Principal Partner of the Australian Men’s Cricket Team and the national digital platform MyCricket in a four-year agreement that extends from the elite level to grassroots cricket.
Alinta Energy will become the first long-term Principal Partner of the Australian Men’s Cricket Team, with branding rights across the playing shirts of all three formats of men’s international cricket in Australia – one of the most visible sponsorships in Australian sport.
Alintas is looking forward to providing our customers with great access to this iconic Australian sport.
Domain is the Presenting Partner for Australian Men’s domestic Test series, commencing with the 2018-19 season that features Test series against India and Sri Lanka and including the next Ashes series being hosted in Australia, in 2021-22.
Domain will also become the Cricket Australia LIVE Scoreboard Partner, across Cricket Australia’s website and app environments.
The Domain and Cricket Australia partnership also involves a 12-month rolling program of social media, content and app integrations across the Cricket Australia platforms, giving Domain access to Cricket Australia’s 1 million Average Monthly Users of the Cricket Australia Live App and 3.3 million Average Monthly Users on Mobile & Tablet.
In addition, Domain will become the Official Real Estate Partner of Cricket Australia under the partnership.
Commonwealth Bank has been actively committed to the ongoing promotion and celebration of Australia’s favourite summer pastime for over 28 years. Since 1999, Commonwealth Bank has sponsored the Australian Women’s Team and affirming their commitment to cricket, became the naming rights sponsor of the Australian Test Series and Test Team in 2013. Commonwealth Bank also sponsor the Australian Country Cricket Championships, the National Indigenous Championships and the Imparja Cup. Beyond its support at the elite level, Commonwealth Bank launched the Grants for Grassroots™ program in 2009, investing more than $1.5 million into over 1000 local cricket clubs. A new program, CommBank Cricket Club Sponsorships, launched in 2014, awards local cricket clubs a two-year sponsorship of financial support and cricket gear. Find out more at www.commbank.com.au/cricket.
JLT is Australia’s leading Sport risk advisor, making Cricket safer for all – on and off the field. As the official, long-standing risk partner of Cricket Australia, JLT has been in the game protecting and growing Cricket at the elite and grass roots level for years. From the boardroom to the changing rooms, JLT supports fans, players and communities - no matter how good you are or where you’re from – uniting Australians of all ages and walks of life. Keeping with the company’s tradition of bringing Sport to the community, JLT is proud to enhance its partnership with Cricket Australia, sponsoring the JLT Sheffield Shield and JLT One-Day Cup. Inspiring the spirit of community Cricket, both domestic first-class competitions visit regional and suburban grounds across Australia, connecting fans with the game whilst getting players one step closer to the baggy green.
Cricket Australia welcomes back XXXX GOLD as it’s official beer partner.
Part of the historic XXXX mantra, which dates back to 1878, was for XXXX GOLD to bring people together, connect and socialise under the Australian sun. Since then, XXXX GOLD has been a favorite for many Australians, introducing them to mid strength and moderation, to now be Australia’s number 1 beer. For nearly 140 years, XXXX has focused on helping everyone and anyone to take in the Gold, in whatever you do. XXXX is excited about bringing cricket fans together to enjoy the game and support our national men’s team. XXXX GOLD & Cricket Australia have a relationship with DrinkWise Australia and will be working collaboratively to ensure fans of cricket never miss a moment over summer.
As Official Payment Provider for Cricket Australia, Mastercard is committed to connecting fans and cardholders to the things that matter most. The partnership, and Mastercard’s 11th global sports sponsorship globally, represents a new platform to bring people together for great events and pursue opportunities on behalf of fans that would normally be unimaginable.
Electronic payments have the ability to create a world with greater opportunities for all. To take us beyond borders, to new markets. Beyond mere moments, to meaningful experiences. That's the power of a World Beyond Cash™. And that's Priceless®.
Accenture is the Official Digital Technology Partner of Cricket Australia. We provide Cricket Australia with digital transformation capabilities in support of their drive to provide enhanced digital experiences directly to cricket fans. Cricket Australia now offers fans a high-quality, feature-rich live streaming service that enables fans to watch domestic and international games played in Australia on the go, via their mobile, tablet and digital enabled devices.
Cricket Australia welcomed Optus on board as the Official Mobile Media Partner in 2015. Optus is aspiring to become Australia’s most loved, recommended and innovative service brand bringing people closer to entertainment – starting with free access to the CA Live Pass for all of their customers. Powered by the amazing Optus Network, fans will be able to take their cricket experience on the go, ready to watch and enjoy all the big Aussie matches live on their mobile, tablet or laptop. Now they’ll never miss a moment of live cricket action!
Toyota Australia has strengthened its commitment to local sport by becoming the official automotive partner of Australian cricket for at least five years.The deal involves Toyota supporting Cricket Australia, the Australian Cricket team, State Associations and the KFC T20 Big Bash League. Toyota will contribute to the future of Australian cricket by supplying more than 100 vehicles – the majority of which will be locally built Camry Hybrid sedans.
ASICS is a true sport performance brand renown globally for its innovative product in running and core performance sports. ASICS has been working with Cricket Australia since 2011 and so far the partnership has led to ICC Cricket World Cup victories for both the men’s and women’s teams as well as an Ashes whitewash against England at home. ASICS will strive to equip Australia's cricket teams with innovative apparel and footwear that will give them a performance edge against the other cricketing nations. ASICS is also the official footwear and apparel partner of the Bupa National Cricket Centre, where the next generation of Australian cricketers hone their craft.
Bupa is an Australia health and care organisation, looking after the health needs of over 4.7 million Australians with health insurance, aged care , dental, optical, health coaching and corporate health services, as well providing access to other insurances. As the official health and care partner of Cricket Australia, Bupa understands the importance of a strong support team, hence their involvement with the Bupa National Cricket Centre and Cricket Australia’s coaching and medical teams, known as the Bupa Support Team. Similar to its purpose of helping Australian’s live longer, healthier happier lives, Bupa supports Cricket Australia with access to healthcare expertise from around the globe and player health analytics to ensure that our national teams are in the best health position to be the top cricket team in the world.
Qantas is proud to be the Official Airline of Cricket Australia. Qantas is the world’s second oldest airline, proudly celebrating 95 years of operation in 2015. Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline. Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. The Qantas Group employs over 30,000 staff and with a network of 57 destinations around Australia, Qantas connects regional communities to our capital cities and overseas travel opportunities in a way that no other airline can match. The Qantas Group today connects Australians to an international network spanning the Australia-Pacific, Asia and the Middle East, Europe, Africa and North and South America.
As a long-time supporter of Cricket Australia, Weet-Bix continues its partnership with the sport of cricket in Australia through its support of the Australian Cricket Team and the KFC BigBash League. Like the Weet-Bix brand, cricket has a strong heritage, representing traditional Australian and family values. The Australian Cricket Team is a cultural icon and is something for which Weet-Bix is very proud to be associated with. Through our partnership with the team and the new dynamic platform of T20 cricket, Weet-Bix will continue to support and foster nutrition and healthy lifestyles, not just among players, but also among the Australian public.
Specsavers is pleased to be the Official Eyewear and Eye Care Partner of Cricket Australia and the Australian Cricket team.
Specsavers’ vision is to provide the best value eyecare to everyone, simply, clearly and consistently, exceeding customer expectations every time. Specsavers is passionate about eyecare and hearing services and our optometrists, audiologists and retail dispensing teams in store are committed to providing the highest possible standard of service and expertise when it comes to the health of Australians.
Specsavers is committed to providing fashionable eyewear at an affordable price, working hard to deliver value to the community and this is reflected in its extensive designer portfolio.
To book an eye test online, visit www.specsavers.com.au
Hardys is proud to be the official wine of Cricket Australia. Australia's favourite sport and arguably the world's favourite Australian wine brand are the perfect combination of tradition and achievement. Hardys' sources fruit from the premium grape growing regions of Australia to craft wines of character and diversity. Over 160 years of heritage is marked by five generations of inspiring characters, stories and world-class innovation. Hardys’ reputation for uncompromising quality has led to more than 7,000 medals being awarded over the past decade and our wines being enjoyed around the world.
Gatorade has been the official Sports Drink of Cricket Australia for over 10 years, providing hydration solutions for the Australian Cricket Team when they play in Australia and when touring overseas. The number one sports drink in the world, and the only one backed by over 50 years of scientific research, Gatorade has the optimal formulation fluids carbohydrates and electrolytes to rehydrate, replenish and refuel players.
Cricket Australia also recognises the valued contribution of the following official suppliers:
- MJ Bale