Our Strategy | Cricket Australia

Our Strategy

Australian Cricket has launched its next five-year strategy (2017-2022), which provides direction for the sport around the country.


Cricket launches new five-year strategy

Australian Cricket has launched its next five-year strategy (2017-2022), which provides direction for the sport around the country.

Our Vision is to be Australia’s favourite sport, a sport for all Australians. Our Purpose is to inspire everyone to love cricket.

The strategy applies to Cricket Australia and all eight state and territory cricket associations. It was developed through more than 12 months’ collaboration with all parts of cricket, from volunteers, coaches and club members through to players and administrators.

Check out the video below, as well as our strategy on a page, to find out a bit more about the strategy.



 

Australian Cricket Continues to Press For Progress

The ten organisations of Australian cricket have released its second Australian Cricket Press for Progress Report, continuing its heightened level of transparency and accountability to cricket’s ambition to be Australia’s leading sport for women and girls.

The report, released to coincide with the week of International Women’s Day, and the one year countdown to the final of the ICC Women’s T20 World Cup 2020, shares gains and challenges as cricket works towards the goals set for 2022 – shared publicly in this report for the first time.

Borne out of the Australian Cricket Strategy released in 2017, which focused heavily on the critical importance of women and girls to the growth of cricket in Australia, the report outlines and discusses how Australian cricket is performing in five key areas:

  1. Gender diversity in the Australian cricket workforce
  2. The development of a sustainable participation base
  3. The elite talent pathway
  4. Growth of women’s elite cricket
  5. Women and girls as fans

2018/19 Australian Cricket Press For Progress Report

Click on the image below or here to read the 2018/19 Press For Progress Report Press for Progress Report

 

2017/18 Australian Cricket Press For Progress Report

Click here to read the 2017/18 Press For Progress Report

2018/19 International Women's Day #BalanceforBetter Campaign