Commercial Partners of Cricket Australia
As Cricket Australia's longest standing partner, Commonwealth Bank is actively committed to the ongoing promotion and celebration of Australia’s favourite summer pastime. As supporters of cricket for over 27 years, Commonwealth Bank has grown and evolved its involvement over the years, recently stepping up as the new naming rights sponsor of the Australian Test Series and Test Team. Since 1999, Commonwealth Bank has sponsored the Australian Women’s Team ‘Commonwealth Bank Southern Stars’ and the women’s development squad, ‘Commonwealth Bank Shooting Stars’. Commonwealth Bank is also an ongoing sponsor of the Australian Country Cricket Championships and the national Indigenous cricket competition, the Imparja Cup. Beyond its support at the elite level, Commonwealth Bank is proud to support the growth of community cricket. In 2009 Commonwealth Bank launched its Grants for Grassroots™ program providing annual grants of cash and equipment to clubs of all shapes and sizes across Australia. 2013 sees the launch of the CommBank Cricket Club aimed at making Cricket even better for fans and cricket clubs. Fans have the opportunity to win hundreds of prizes and cricket clubs can apply for this year’s Grants for Grassroots™ program and newly instigated Super Grant and Club Empowerment Projects. Find out more at www.commbank.com.au/cricket.
Toyota Australia has strengthened its commitment to local sport by becoming the official automotive partner of Australian cricket for at least five years.The deal involves Toyota supporting Cricket Australia, the Australian Cricket team, State Associations and the KFC T20 Big Bash League.Toyota will contribute to the future of Australian cricket by supplying more than 100 vehicles – the majority of which will be locally built Camry Hybrid sedans.
ASICS is at the forefront of the world performance sports market as undisputedly the leading running brand for enthusiasts and professional athletes alike. In 2011, ASICS are expanding to enter the high profile on field licensed apparel category for the first time in Australia and in doing so, partner with Cricket Australia. This partnership will see ASICS outfit the men’s and women’s cricket teams with training and playing kits for all forms of the game for many years to come. ASICS will endeavour to deliver the teams with innovative and technically superior kits that will allow them to perform at their very best each time they take the field. ASICS are also the official footwear and apparel partner of the Australian Cricket Centre of Excellence, where the next generation of Australian cricketers hone their craft before taking on the world. The ASICS standards of quality and innovation have been the brand’s trademark since 1949 and they will continue that tradition in our new partnership with Cricket Australia.
Bupa is a leading Australian healthcare group and is excited to be the official health partner of Cricket Australia (CA) and the Australian Cricket Team. We’re also proud to support the country’s premier four-day competition, now named the Bupa Sheffield Shield. As the Australian cricket team’s preferred health insurance provider, Bupa’s role includes providing their medical and coaching team with access to healthcare expertise from around the globe. The partnership is helping Australia to be in the best of health to regain its position as the number one cricket team in the world. With over three million Australian members Bupa is well placed to support the team’s healthcare requirements. Importantly, Bupa is part of a wider healthcare group that operates in 190 countries around the globe, which will ensure the wider playing and coaching group can access leading healthcare advice regardless of where the team is playing. Bupa is supporting the Australian cricket team to encourage the next generation to live longer, healthier and happier lives.
MILO's support of Cricket Australia and the Junior Development Programs enters its 16th year. This season sees the launch of a new look Junior Development Program. Since 1996 the program known as MILO Have A Go Cricket has been Australian cricket's premier junior development program but from now on it will fall under a new label, MILO in2CRICKET. The MILO in2CRICKET Program offers children aged 5 to 10 years the opportunity to kick start their cricket career, learn lots of new cricket skills like batting, bowling catching and throwing, as well as social skills allowing them to make new friends and most importantly — HAVE FUN!
Qantas is proud to be the Official Airline of Cricket Australia. Qantas is the world’s second oldest airline, having proudly celebrated 91 years of operation in 2011. It was founded in the Queensland outback in 1920 and is Australia’s largest domestic and international airline. Qantas is recognised as one of the world’s leading distance airlines, having pioneered services from Australia to North America and Europe. The Qantas Group employs over 35,000 staff and operates a fleet of 275 aircraft across a network that spans 163 destinations in 41 countries within Australia, Asia-Pacific, America, Europe and Africa. Within Australia the airline group operates nearly 5,700 flights a week serving 60 cities and regional destinations in all states and mainland territories.
Coca Cola Amatil’s sponsorship of Cricket Australia, signals the company’s ongoing support of cricket at the elite and grassroots level and positions CCA as the official non-alcoholic beverage supplier to the Australian Cricket Team. The partnership sees CCA take cricket beyond the stadium and into key retail arenas like supermarkets and convenience stores throughout the summer, with exciting promotions featuring the Coca-Cola and Kirks brands. CCA produces the Australian market’s number one cola brand – Coca-Cola; the number one non-sugar colas, Diet Coke and Coca-Cola Zero along with a broad range of other beverages. Coca-Cola Amatil (CCA) is one of the largest non-alcoholic beverage companies in the Asia-Pacific region and one of the world’s top-five Coca-Cola bottlers. CCA operates across 5 countries – Australia, New Zealand, Indonesia, Fiji and Papua New Guinea.
Bunnings, the leading retailer of home improvement and outdoor living products in Australia and New Zealand is pleased to support the RYOBI One-Day Cup, Cricket Australia’s new one day interstate competition. This sponsorship is led by the RYOBI brand, a major player within Bunnings and a well-known and highly regarded manufacturer of power tools and power garden tools.
As a long time supporter of Cricket Australia, Weet-Bix continues its partnership with the sport of cricket in Australia through its support of the Australian Cricket Team and the Weet-Bix MyCricket digital platform. Like the Weet-Bix brand, cricket has a strong heritage, representing traditional Australian and family values. The Australian Cricket Team is a cultural icon and is something for which Weet-Bix is very proud to be associated with. Through our partnership with the team and the community platform MyCricket, Weet-Bix will continue to support and foster nutrition and healthy lifestyles, not just among players, but also among the Australian public.
Hardys is proud to be the official wine of Cricket Australia. Australia's favourite sport and arguably the worlds favourite Australian wine brand are the perfect combination of tradition and achievement. Hardys sources fruit from the premium grape growing regions of Australia to craft wines of character and diversity. Over 160 years of heritage is marked by five generations of inspiring characters, stories and world class innovation. Hardys’ reputation for uncompromising quality has led to more than 7000 medals being awarded over the past decade and our wines being enjoyed around the world.
Gatorade has been the official Sports Drink of Cricket Australia for over 7 years, providing hydration solutions for the Australian Cricket Team when they play in Australia and when touring overseas. The number one sports drink in the world, and the only one backed by over 40 years of scientific research, Gatorade has the optimal formulation fluids carbohydrates and electrolytes to rehydrate, replenish and refuel players.
Cricket Australia also recognises the valued contribution of the following official suppliers:
- MJ Bale