Commercial Partners of Cricket Australia
Commonwealth Bank has been actively committed to the ongoing promotion and celebration of Australia’s favourite summer pastime for over 28 years. Since 1999, Commonwealth Bank has sponsored the Australian Women’s Team and affirming their commitment to cricket, became the naming rights sponsor of the Australian Test Series and Test Team in 2013. Commonwealth Bank also sponsor the Australian Country Cricket Championships, the National Indigenous Championships and the Imparja Cup. Beyond its support at the elite level, Commonwealth Bank launched the Grants for Grassroots™ program in 2009, investing more than $1.5 million into over 1000 local cricket clubs. A new program, CommBank Cricket Club Sponsorships, launched in 2014, awards local cricket clubs a two-year sponsorship of financial support and cricket gear. Find out more at www.commbank.com.au/cricket.
A partner of cricket since 1996-97 and today a Platinum Partner of Cricket Australia, CUB is a strong supporter of cricket across all levels of the game. CUB is the official supplier of beer and cider to Cricket Australia with a number of brands from its impressive portfolio actively involved. Victoria Bitter is title sponsor of the ODI Series, and will be back this summer rewarding the hard earned thirst of cricket fans and offering them exciting opportunities to be involved with Australia’s favourite game.
Accenture is the Official Digital Technology Partner of Cricket Australia. We provide Cricket Australia with digital transformation capabilities in support of their drive to provide enhanced digital experiences directly to cricket fans. Cricket Australia now offers fans a high-quality, feature-rich live streaming service that enables fans to watch domestic and international games played in Australia on the go, via their mobile, tablet and digital enabled devices.
Cricket Australia welcomed Optus on board as the Official Mobile Media Partner in 2015. Optus is aspiring to become Australia’s most loved, recommended and innovative service brand bringing people closer to entertainment – starting with free access to the CA Live Pass for all of their customers. Powered by the amazing Optus Network, fans will be able to take their cricket experience on the go, ready to watch and enjoy all the big Aussie matches live on their mobile, tablet or laptop. Now they’ll never miss a moment of live cricket action!
Toyota Australia has strengthened its commitment to local sport by becoming the official automotive partner of Australian cricket for at least five years.The deal involves Toyota supporting Cricket Australia, the Australian Cricket team, State Associations and the KFC T20 Big Bash League. Toyota will contribute to the future of Australian cricket by supplying more than 100 vehicles – the majority of which will be locally built Camry Hybrid sedans.
ASICS is a true sport performance brand renown globally for its innovative product in running and core performance sports. ASICS has been working with Cricket Australia since 2011 and so far the partnership has led to ICC Cricket World Cup victories for both the men’s and women’s teams as well as an Ashes whitewash against England at home. ASICS will strive to equip Australia's cricket teams with innovative apparel and footwear that will give them a performance edge against the other cricketing nations. ASICS is also the official footwear and apparel partner of the Bupa National Cricket Centre, where the next generation of Australian cricketers hone their craft.
Bupa is an Australia health and care organisation, looking after the health needs of over 4.7 million Australians with health insurance, aged care , dental, optical, health coaching and corporate health services, as well providing access to other insurances. As the official health and care partner of Cricket Australia, Bupa understands the importance of a strong support team, hence their involvement with the Bupa National Cricket Centre and Cricket Australia’s coaching and medical teams, known as the Bupa Support Team. Similar to its purpose of helping Australian’s live longer, healthier happier lives, Bupa supports Cricket Australia with access to healthcare expertise from around the globe and player health analytics to ensure that our national teams are in the best health position to be the top cricket team in the world.
MILO and cricket go to together like MILO and milk! Our partnership with Cricket Australia began back in 1992 and together we introduce more than half a million Aussie kids to the game every year! Our sponsorship includes Cricket Australia’s Junior Development Programs: MILO in2CRICKET, an entry level, skills based program, and MILO T20 Blast – an all action, all fun game for children aged 8-12.
Qantas is proud to be the Official Airline of Cricket Australia. Qantas is the world’s second oldest airline, proudly celebrating 95 years of operation in 2015. Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline. Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. The Qantas Group employs over 30,000 staff and with a network of 57 destinations around Australia, Qantas connects regional communities to our capital cities and overseas travel opportunities in a way that no other airline can match. The Qantas Group today connects Australians to an international network spanning the Australia-Pacific, Asia and the Middle East, Europe, Africa and North and South America.
Bunnings, the leading retailer of home improvement and outdoor living products in Australia and New Zealand, is pleased to support the Matador BBQs One-Day Cup, Cricket Australia’s new one day interstate competition. This sponsorship is led by the Matador brand, a major player within Bunnings and a well-known and highly regarded manufacturer of BBQs and accessories.
As a long-time supporter of Cricket Australia, Weet-Bix continues its partnership with the sport of cricket in Australia through its support of the Australian Cricket Team and the KFC BigBash League. Like the Weet-Bix brand, cricket has a strong heritage, representing traditional Australian and family values. The Australian Cricket Team is a cultural icon and is something for which Weet-Bix is very proud to be associated with. Through our partnership with the team and the new dynamic platform of T20 cricket, Weet-Bix will continue to support and foster nutrition and healthy lifestyles, not just among players, but also among the Australian public.
Hardys is proud to be the official wine of Cricket Australia. Australia's favourite sport and arguably the world's favourite Australian wine brand are the perfect combination of tradition and achievement. Hardys' sources fruit from the premium grape growing regions of Australia to craft wines of character and diversity. Over 160 years of heritage is marked by five generations of inspiring characters, stories and world-class innovation. Hardys’ reputation for uncompromising quality has led to more than 7,000 medals being awarded over the past decade and our wines being enjoyed around the world.
Gatorade has been the official Sports Drink of Cricket Australia for over 10 years, providing hydration solutions for the Australian Cricket Team when they play in Australia and when touring overseas. The number one sports drink in the world, and the only one backed by over 50 years of scientific research, Gatorade has the optimal formulation fluids carbohydrates and electrolytes to rehydrate, replenish and refuel players.
Cricket Australia also recognises the valued contribution of the following official suppliers:
- MJ Bale